As remote work becomes the new normal for architects and other design professionals, building product manufacturers have been forced to react quickly. In the past few weeks, we’ve helped our clients find solutions to urgent marketing challenges.
InteGREAT Thinking is a podcast by Pipitone Group where we share our perspective on the latest marketing trends, best practices and tips to impact your business. Each episode we will bring you engaging interviews from our team and other industry thought leaders to give insight into how you can approach marketing communications to drive results.
In this day and age, it’s no longer suggested to market smarter – it’s demanded. Knowing your audience like the back of your hand and targeting them with a perfectly tailored message at the right time is a requirement. Account-based marketing (ABM), also known as key-account targeting, is a clear example of the values of modern marketing, and it stands to reason that this technique can be a game-changer for B2B marketers, big and small.
Public relations is key to a strong integrated marketing and communications strategy. However, the question that most executives tend to ask is, is PR really necessary? The short answer is that you can certainly operate a business with little or no PR, but doing so greatly limits your traction in key industries and markets. Businesses that incorporate PR tactics into their marketing communication strategies are not only more likely to grab the attention of customers and prospects, but also to garner the results that drive long-term success.